Warm Up Old Leads
Breathe new life into your database of old leads. New Media offers LiveEngagement - a menu of old lead revival services. Many companies purchase large numbers of sales leads on a monthly basis in order to generate new sales. Unfortunately, after a lead has been processed through the sales system, it is eventually forgotten resulting in a database full of untouched, potential customers.
Many things factor into an individual's decision to purchase. Career, finances and family are commonly important influences on a prospect's decision to buy. These influences can change substantially over time. For this reason, it is important to market to leads over the long term.
Have a database filled with thousands of old prospects? Not sure how to go about reengaging them? New Media offers old lead revival programs that can be custom tailored to fit any marketing budget.
Our data verification service will check the names, addresses and phone numbers on leads against current post office and phone company records to ensure this valuable contact information is still current and valid. Our Data Enhancement service takes verification one step further and can update or fill in old or missing pieces of contact information.
After lead data has been verified, New Media will leverage the power of its nurture platform and build a multi-channel, multi-touch campaign to bring old prospects back into active status. These rules-based campaigns generally start with an email that the prospect uses to navigate to a custom, branded, personalized landing page. This electronic contact can be supplemented with beautiful, personalized variable data print pieces sent to those individuals that did not respond to the email campaign. Finally, prospects are invited to reenter their information into a lead form to resume contact with your company. This final step ensures prospect interest in your products and acts as an additional data verification layer.
LiveEngagement™ is an effective and inexpensive way to ensure maximum ROI on leads you have already bought and paid for. Contact New Media today to learn more about the potential that might be locked away in your database.
Many things factor into an individual's decision to purchase. Career, finances and family are commonly important influences on a prospect's decision to buy. These influences can change substantially over time. For this reason, it is important to market to leads over the long term.
Have a database filled with thousands of old prospects? Not sure how to go about reengaging them? New Media offers old lead revival programs that can be custom tailored to fit any marketing budget.
Our data verification service will check the names, addresses and phone numbers on leads against current post office and phone company records to ensure this valuable contact information is still current and valid. Our Data Enhancement service takes verification one step further and can update or fill in old or missing pieces of contact information.
After lead data has been verified, New Media will leverage the power of its nurture platform and build a multi-channel, multi-touch campaign to bring old prospects back into active status. These rules-based campaigns generally start with an email that the prospect uses to navigate to a custom, branded, personalized landing page. This electronic contact can be supplemented with beautiful, personalized variable data print pieces sent to those individuals that did not respond to the email campaign. Finally, prospects are invited to reenter their information into a lead form to resume contact with your company. This final step ensures prospect interest in your products and acts as an additional data verification layer.
LiveEngagement™ is an effective and inexpensive way to ensure maximum ROI on leads you have already bought and paid for. Contact New Media today to learn more about the potential that might be locked away in your database.
